When you sit back and reflect upon just how big the Market America(MA) and shop-dot-com merger was you begin to understand how the online retail landscape is going to be up-in-arms about how unfair of an advantage this presents to Market America for any non-participant in this deal.
JR Ridinger, the founder and CEO of MA, was quoted in the February/March 2011 issue of Powerline Magazine to saying that “We’re on a billion dollar roll and we will not stop until we’ve taken hold of the number one spot in online retailing.” Pretty lofty goal if you ask me, but one person you don’t want to doubt is a person who believes in the unbelievable like JR.
If history is ever a determining factor as to what lies in the future of Shop-dot-com, powered by Market America, this deal is going to be as big the Boston Red Sox winning the World Series in 2004 and as big as JR Ewing being shot in the television show Dallas back in the 1980’s.
In 2010, $165 billion was spent online. Currently, all spending trends are leaning towards MA making history in the next 36 months. Their website was already crowned as the #1 improved website amongst the who’s – who online in 2010 and occupies the #54 spot on the Internet Retailers top 100 pool. For a company without a marketing budget, they’re in elite company on this illustrious pool!
At the outbreak of one-to-one marketing paradigm during the mid- 1990’s, MA led that parade.
They were in the game of bringing people customized products long before anyone of the key players now. Apple, Amazon, NetFlix and many more of the other ‘tools of technology’, relationship based websites can’t hold a candle to Market America’s people power.
Highly influential folks like Kim Kardashian, Serena Williams, Scottie Pippen, Alejandra Sanz, Eva Longoria and Russell Simmons were all sharing in the support for Market America’s newest prized marketing maneuver – acquiring shop-dot-com. There aren’t many that aren’t totally pumped up about the innovative nature of what MA has done this time around!
3 reasons why Market America and Shop-dot-com are changing the face of online retail:
- 5.7 Million Customers And Growing Will Benefit– Prior to this deal, MA brought 3 million customers to the table and overnight, with this acquisition, this gigantic company doubled their target market and is now positioned to absolutely explode in the “online ocean.” Watch out Amazon because someone is fast closing in on you.
- Over 60 Million Products Are Now Directly Marketed From MA’s Website-According to Ken Goldsetin, Former CEO of shop-dot-com, “Somebody needed to show the world what it is like to be on the cutting edge of high-tech and high-touch, and it needs to be us.” This is quite the confident boost for any insider on this deal.
- Getting Paid-To-Shop On Anything You Buy– Back in November, 2009, Market America launched its paid-to-shop program. After working out a few kinks and upping their anti in the online and social shopping game, Market America has hit this one out of the park on this one. MA only had access to 35 million products, now it’s 60 million!
Whether it be discount buying, brand buying, social shopping, SEO or SEM, auto-alerts on prices that you’ve indicated you’re willing to pay; the sky is the limit with shop-dot-com, powered by Market America. This is bar-none the most electrifying shopping experience ever created.